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ADVERTISING TRANSLATION AND LOCALIZATION
Translating advertising documents by Samurai Translators
Advertising plays an important role for any company that is looking to
become a successful operator in their field. For companies that are
just
getting on their feet and breaking into the market, advertising is a
must.
For those companies that wish to offer their services to the
international
bilingual market, advertising translation and localization are hugely important.
It
may be easy to misunderstand but for the bilingual advertising
industry,
localization is just as important as the translation of the
advertisement
itself (perhaps even moreso).
Uniqueness to the advertising industry:
- Terminology (i.e.. Catch phrases)
- Maintaining brand image
- Heavy reliance on localization
Samurai Translators started our advertising translation and
localization campaign after our first client (in the golfing goods
industry) was extremely satisfied with our work. The main reasons our
client was so satisfied with our work is because of the above two
mentioned items: catch phrases and maintaining brand image. For
example: Golf clubs... there are more than a few, and we at Samurai
Translators were able to describe each club with such an unequalled
individuality as to appease our client and kept them coming back to us
to maintain their brand image.
Localization is an important part of advertising in other countries.
While that cute cuddly animal might be a hit in your country, that same
animal may
have a negative effect on your advertising strategy abroad.
Localization is
where you research the culture and society of the market you plan on
entering and make appropriate measures to assure that your strategy
will thrive. For clients looking to enter the Japanese market, look no
further than Samurai Translators.
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